Styled By Dove House, it is fashion with a higher purpose.
 

The first launch of this campaign in 2025 signalled the beginning of a more trend-focussed way to thrift, with added ease and style in every shop. We are very grateful to our loyal customer-base but that doesn’t mean there isn’t room for new shoppers, we hope Styled By will reach those who aren’t yet in love with second hand shopping but should be!

You can now find ‘trend rails’ and tags in our retail locations, a carefully curated selection of stock that represents the on-trend styles of the season. With this shift we aim to help combat the increasing problem that is fast fashion in our local community and on the planet, by showcasing that pre-loved can too be fashionable, stylish and up to date.

The first Styled By Dove House campaign launched in September 2025, in alignment with second-hand September. This photoshoot saw itself splashed across the city on billboards and buses in Hull and East Riding of Yorkshire. The second burst of Styled By Dove House launched just in time for the 2025 festive season - Sparkle Edition. This photoshoot saw three Dove House staff become models adorned in sequins, Dr Becky (Hospice Doctor), Kim (Support Services Co-Ordinator) and Tiff (Community Fundraiser). The ladies showcased the sustainable, stylish and, of course, sparkly pieces that Dove House Shops have to offer across party season.
Now in July 2026, we have launched our third Styled By Dove House, a summer edition that was on-location in Bridlington! We wanted to show that everyone can be stylish and sustainable no matter the season.

Remember, it's fashion with a higher purpose!

If you have never popped into one of our shops, now’s the time – you might be surprised what you find!

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