Corporate Social Responsibility (CSR)
Companies today, large and small, are under increased pressure from investors, customers and employees to consider the social, economic and environmental implications of their actions and to address these issues before making business decisions. Increasingly stakeholders want the companies they support and do business with to have practices in place that not only achieve financial success, but also positively impact society.
Corporate Social Responsibility (CSR) focuses on the social, environmental and economic successes of a company and records them as an indication of achievement in line with financial performance. Supporting a charity such as Dove House Hospice, will help you to become a socially responsible company, which in itself has endless benefits for your business.
By letting your staff and customers know the measures you take to support Dove House Hospice, this could lead to all sorts of things. Staff will feel proud and want to work with you, as will your customers. More importantly potential customers will see this work you are doing as “value added” over that of your competitors and may choose to do business with you on this strength. 51% of the British public say they have chosen a product or service because of the responsible reputation of the retailer* - let your customers know that your company is responsible and you open up that market.
More and more companies are having their performance assessed less on turnover and more on their customer loyalty, intellectual capital, employee skills and reputation – all of which are boosted by having good CSR practices in place by supporting a charity.
To find out more about how supporting Dove House Hospice could help your business please contact us
*Source the Ethical Consumer, MORI / The Co-operative Bank 2002.